StormProof → guides → Using weather records in roofing sales — without crossing lines

Using weather records in roofing sales — without crossing lines

Recorded storm history is public, factual and persuasive: "NWS logged three ≥1-inch hail events within five miles of this street in the last two years" is a legitimate door opener that respects the homeowner. The line is between citing the record and dressing inference as record — radar swaths presented as observations, "your roof has damage" asserted from a map, or pressure to file regardless of inspection findings.

Sustainable practice: cite real events with dates and sizes; inspect before asserting damage; document with photos; let the homeowner own the claim decision. States have tightened solicitation and assignment rules in storm markets — the factual-record approach is also the compliant one.

Can I tell homeowners their address was hit by hail?

Tell them what the record shows: recorded events, sizes, distances and dates. "Hit" is an inference about their roof — the inspection's job. The distinction is what keeps the pitch factual and the file defensible.

Is it legal to canvass after storms?

Generally yes with local licensing/permits, but states and municipalities regulate storm solicitation (registration, contract cooling-off periods, deductible rules). That is jurisdiction-specific compliance homework — this page is not legal advice.

What storm data can I put in marketing?

Public factual records, accurately characterized and dated, with source attribution. Avoid implying government endorsement, presenting modeled swaths as observations, or per-address damage assertions without inspection.

Sources and standing caveat

Official records referenced throughout: NCEI Storm Events Database (the official NWS storm record, 1950–present) and SPC daily storm reports (preliminary, same-day). NWS records are point and path observations. The absence of a nearby report does NOT prove that no hail fell at this address — it means no observation was logged nearby. A report of nearby hail documents the event; it does not by itself prove damage to a specific structure. Nothing on this page is legal, insurance, or public-adjusting advice — deadlines, coverage and remedies are policy- and state-specific.

Put the record in the file

A per-address verification report compiles every NWS-recorded hail and wind event within 1, 3 and 10 miles of any US address — distances, official narratives, citations, provenance labels — formatted as an insurance-appeal attachment, hosted on HailEvidence (the neutral evidence surface).

Unlimited reports — Pro $99/mo Single report $29